Matt A Johnson

"With eye-opening science and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman reveal what companies don't: how brands hack your psychology to drive your behavior. Their goal: to close the knowledge gap between consumer and brand, to let you consume on your own terms. Inside, discover: Why watch ads always show the time 10:10 How a simple equation (pleasure - pain = purchase) explains our buying behavior How...